Careers - Internet Marketing Specialist

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Internet Marketing Specialist

Valid From: 2013-12-14 Valid To: 2015-01-01

Responsible for developing rich, quality content for online sites.

Primary responsibilities

Develop easy-to-use, clear, concise, comprehensible content.
Research web copy.
Create sites that are optimized for search engines.
Develop relationships with websites to obtain quality links.
Improve search-engine rankings.
Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
Send out quality messages on these channels.
Drive traffic to websites using a variety of methods.
Ensure content appears high on search rankings.
Develop density of desired keyword on page
Research popularity of sites linking to page.
Develop pay-per-click advertising campaigns.
Create Internet ads.
Establish an effective presence on social media sites.
Monitor a company's online reputation.
Approve or delete comments on blogs or articles.
Highlight and encourage positive comments.
Strengthen relationships with power brokers.
Manage and deliver email lists.
Design and deliver emails.
Craft email campaigns.
Integrate other online presences including social media outlets with email campaigns.
Follow up on responses.
Solicit customer feedback and optimize campaigns accordingly.

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Internet Marketing Specialist Job Description